Eden Prairie, Minnesota-26 March, 2013. WAND Corporation’s Digital Menu Board solution was featured on A&E’s hit reality show ‘Flipping Boston’ on Saturday, March 9th. The Digital Menu technology was front and center to the show’s renovation of Pete’s-A-Place, a fast casual pizza restaurant looking to innovate and draw in new customers through technology.
A&E’s hit series started its first season as an interior design show where the show’s protagonists, Peter Soulheris and Dave Seymour, went door-to-door in Boston neighborhoods “flipping” houses within a budget and on a time crunch. Season two brought with it higher stakes. In episode 13, Peter and Dave renovate Pete’s-A-Place, a small Fast Casual pizza restaurant struggling in a competitive market. With a total renovation taking place in just one week; Pete’s gets a high tech, face-lift. From new kitchen ovens, to WAND Digital Menu Boards and Point of Purchase boards, Pete’s-A-Place now has its competitive edge in the Boston area.
“With one week to completely re-brand, re-design and re-open, our renovation of Pete’s-A-Place was daunting. WAND Digital delivered brilliant creative content with little brand direction and under a tight timeline. Their creative services team really nailed the look we were going for at Pete’s.” –Peter Souhleris, A&E’s ‘Flipping Boston’.
“Pete and the team were looking for a sleek, tech-savvy buying experience for their customers,” said WAND Field Engineer Bill Graham who appeared on the episode. “The WAND digital menu boards were a perfect edition to the new look and feel of Pete’s-A-Place.” Digital Menu solutions help owners cut costs by eliminating the printing and shipping of menu bBoards and point of purchase materials, while also promoting brand consistency and uniformity on a corporate or franchisee level.
WAND Digital delivers secure, web-based management with centralized control of marketing promotions, menu pricing and nutritional information, while attracting 10 times as much customer attention and increasing overall customer satisfaction. “I love the moving menu boards,” exclaimed a Pete’s-A-Place restaurant patron during the March 9 episode, “they’re really eye-catching and definitely draw you in.”
About WAND Corporation
WAND Corporation is the world leader in POS software for Quick Service Restaurants, and a leading innovator in digital menu boards. Much more than digital signage, digital menu board technology shows the customer what they want, when they want it. Thousands of QSR locations benefit by working with WAND Corporation, including Wendy’s, Kentucky Fried Chicken, Church’s Chicken, and Long John Silver’s. With over 150 employees and more than 20 years of experience in a rapidly changing industry, WAND Corporation is a nimble, thriving QSR innovator, having never lost the spirit that was the inspiration for its birth in 1987.
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