Eden Prairie, Minnesota —March 7, 2011. WAND Corporation received a coveted 2011 Digital Content Award for content created for the Krispy Kreme Doughnut Corporation at the 2011 Digital Signage Expo (DSE). The creative content suite for their Digital Restaurant® uniquely blends high-definition video and animated images to highlight product attributes, and coincide with various new product and nutritional integrations. The WAND creative team is innovative in their use of images, taking static images and giving them the appearance of dynamic video. The award was presented to WAND on February 23, at the Paris Hotel in Las Vegas, NV, during a ceremony at the annual Digital Signage Expo–the largest international conference and trade show dedicated to digital signage–which is produced by Exponation, LLC.
“We are thrilled!” remarked Greg Perrill, COO for WAND Corporation. “We have an outstanding creative team [Digital Mojo] who continually creates content for our customers that is not only striking but entertaining. This content award is a testament to the hard work and dedication of our team of talented individuals.”
The winning creative content suite was designed to be used in conjunction with the WAND Digital Restaurant® for corporate and franchise Quick Service Restaurant locations. The goal of this implementation was to allow for management of pricing and nutritional information, to help to increase sales while focusing on LTO (Limited Time Offer) upselling and promotion, while still maintaining flexibility in a complicated day-part schedule. Both indoor and outdoor digitalmMenu board (DMB) and digital point of purchase (POP) board content needed to be created and maintained, with separate focus between indoor and outdoor content. The Digital Restaurant® is comprised of indoor and outdoor DMB and POP units.
Exponation, LLC is a full-service, award-winning event production and management company with an exceptional track record for producing high-quality, successful trade shows, conferences and meetings. The company owns and operates eight events, including the Digital Signage Expo (DSE). DSE has won the Tradeshow Week Fastest 50 award twice, which is an award given to the 50 fastest growing trade and consumer shows. DSE won the award in 2007 and 2009 for having one of the fastest exhibit space growth rates in the U.S. during those years. Exponation’s highly-professional management team has over 200 years of collective trade show conference and meetings experience.
About WAND Corporation
WAND Corporation is the future of QSR technology, spearheading a convergence between point of sale, digital engagement, and analytics. WAND’s Digital Restaurant® solution includes POS & back office systems, digital menu boards, analytics, enterprise management and support. WAND is 100 percent QSR focused and has 25 years of industry experience developing innovative solutions for franchisees and corporate brands. Delivering in its mission to be the greatest restaurant management and technology partner in the world, WAND has experienced double digit growth in each of the past 10 years. To further its growth and its QSR Partners’ success, WAND’s vision is to revolutionize worldwide restaurant operations through technology, services, and data. For more information on WAND Corporation, please visit www.wandcorp.com.
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