Eden Prairie, MN. — February 14, 2014. Shoppers looking to experience the future of quick service digital signage won’t have to squint reading old food truck menu boards any longer. WAND Corporation, a developer of innovative restaurant technologies, took on a challenge that recently won them gold at the 2014 Digital Signage Expo (DSE).
What attracted the judges was distinctive content for Juicys, a provider of outdoor dining concessions, which was deployed in a mobile food truck. Because food trucks need to satisfy unique customers in different environments, the use of a content library is mandatory for success, making the use of traditional menu boards a problem to resolve. The solution for Juicys’ truck was a WAND Mini Controller, which allowed operators to engage customers and draw foot traffic with an easy to use cloud-based library of WAND content.
“It really brought that ‘WOW’ factor I was looking for,” said Brett Enright, Juicys’ owner. Currently, Juicys is one of the first food trucks to benefit from using digital menu boards.
Food trucks are an ever growing trend in the quick service industry. Their specialty offerings and innovative method of delivery attract many shoppers looking for a quick meal. WAND was happy to promote the success of such an innovative brand and to receive recognition for its effort from the DSE.
“These road warriors are part of the move toward digital signage,” said Dave Perrill, president of WAND. “Sales success truly rests with serving the right content to the right audience at the right time. That’s what digital is all about.”
About WAND Corporation
WAND Corporation is the global technology leader for the restaurant industry partnered with the most well-known and world-class brands in the business. Delivering on our mission to be the greatest restaurant management and technology partner in the world, WAND delivers Digital Menu Board, Point of Sale, Back Office, and Business Intelligence solutions through the next generation cloud-based Total Restaurant Management (TRM) platform. We encourage you to learn more at www.wandcorp.com or by calling us at 1-800-RUN-WAND.
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For more information on WAND QSR Pro POS or WAND Digital™ solution(s), please contact our sales Department at (952) 361-6200 , or at[email protected].