Creating a Digital Menu Board Content Strategy and Marketing Calendar

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A Digital Menu Board content strategy and defined marketing calendar is key to success. One of the biggest mistakes we see clients make is they don’t have a clear content strategy and they are unsure how often they are going to change out promotional offers, LTOs and update menu items.

As you plan your Digital Menu Board campaigns, you should keep the operating schedule of your restaurants, and plan to deploy and maintain your content over that schedule. Here’s a checklist for defining and operating your campaigns: