WAND: PROVEN PROBLEM SOLVERS

PRETZELMAKER, A US BASED SOFT PRETZEL QUICK SERVICE RESTAURANT WITH 240 DOMESTIC LOCATIONS, WAS LOOKING FOR A PARTNER TO PROVIDE DIGITAL MENU BOARDS TO ITS FRANCHISEES THROUGHOUT THE US.

After conducting extensive menu strategy development it identified the top way to position menu items to maximize sales and needed a partner to help them do this using advanced digital technology.

 A BETTER SOLUTION

Pretzelmaker decided to partner with WAND as their preferred Digital Menu Board provider. WAND allowed Pretzelmaker to highlight the most profitable menu items in their restaurant with bright, vivid, dynamic design.

WAND gave them the ability to be flexible and change menu items quickly, easily and instantly and connected them with a partner who understood the unique needs and requirements of a large QSR corporation with multiple franchisees.

 LEADS TO BETTER RESULTS

The Digital Menu Boards have allowed Pretzelmaker to stay competitive and create a modern and appealing store design for its customers. Franchisees are able to promote the most highly-profitable items in their restaurants in order to maximize sales and capitalize on foot traffic.

“Pretzels are an impulse buy – people smell them, see them and they want to buy them. Adding Digital Menu Boards allows us to capture more people’s attention and draw in big crowds to our locations.” 
Lisa Cheatham, Director of Marketing, Pretzelmaker

Featured: Pretzelmaker’s new and improved store identity at Queens Center Mall, Elmhurst, NY.