Eden Prairie, Minnesota-5 March, 2010. Wendy’s FourCrown Inc. received an FSTEC Award – the Technology Innovation Award – for its complete digital restaurant. Theird igital restaurant is comprised of WAND indoor and outdoor digital menu boards and WAND NextGen POS software. The award was presented to FourCrown 23 February in Long Beach, California, during a ceremony at FSTEC, the annual Foodservice Technology Conference & Showcase produced and managed by Nation’s Restaurant News with Robert N. Grimes of Accuvia.
“FourCrown, by deploying digital menu and marketing technology in the drive-thru as well as inside at some of its restaurants, has created a dynamic means of communicating product and branding messages to all patrons by season, month, week, day or even daypart,” said Alan J. Liddle. Liddle is Nation’s Restaurant News’ technology editor and a member of the FSTEC awards committee. “A restaurant-wide system of digital menu and marketing boards is innovative in that it gives FourCrown the ability to use multimedia messaging, with its attention grabbing powers, and program the delivery of such content for maximum strategic or tactical impact, while also simplifying the updating of product description and pricing information for a faster response to market conditions,” also said Liddle.
In the Wendy’s FourCrown digital restaurant, the attractive high-definition displays are ten times more likely to catch the attention of customers. The customer-facing displays on the indoor POS terminals and the outdoor order confirmation display (OCD) screens utilize conversational ordering and confirm the customer’s order back and suggest combo and up-selling options.
The outdoor digital point of purchase (POP) board and all digital three panel outdoor digital menu board feature high definition sunlight-readable, climate-controlled screens. These screens feature content that can be fluidly updated, rotated, and arranged to complement product offerings and new promotions to drive sales. Both units have been built to withstand extreme temperatures. The Wendy’s community has been an innovative QSR partner with WAND for 20 years now.
About Wendy’s FourCrown
Wendy’s FourCrown operates 59 Wendy’s restaurants and is currently the only Wendy’s franchisee in the Minneapolis/St. Paul Metropolitan Area and in St. Cloud, Minnesota. Founded in 1985 by Mike Givens and Dan Opitz, Wendy’s FourCrown’s overall objective, “is to have the finest collection of stores, by all criteria, in the entire Wendy’s system”. As a family-owned business, Wendy’s FourCrown has been built on family values and has always sought to “do the right thing” for its employees, customers, and partners, including through charitable donations of time, labor, and financial contributions. For more information please go to www.wendysfourcrown.com
About WAND Corporation
WAND Corporation is the world leader in POS software for Quick Service Restaurants, and a leading innovator in digital menu boards. Much more than digital signage, Digital Menu Board technology shows the customer what they want, when they want it. Thousands of QSR locations benefit by working with WAND Corporation, including Arby’s, A&W, Burger King, Checkers/Rally’s, Church’s Chicken, and Wendy’s. With over 150 employees and more than 23 years of experience in a rapidly changing industry, WAND Corporation is a nimble, thriving QSR innovator, having never lost the spirit that was the inspiration for its birth in 1987. More information is available at www.wandcorp.com.
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