Minneapolis, MN (September 22, 2015) — Fast-casual eatery STONEFIRE Grill has opened its eighth location, featuring WAND Digital Menu Boards. As a family-style restaurant concept focused on providing freshness, efficiency and value, STONEFIRE Grill wanted its newest location in Lakewood, California to allow it to ease the ordering process, highlight specific menu items for day-parting and showcase limited time offerings (LTOs).
“When we started our search, we were looking for a digital menu partner that had creative design skills combined with top technology and who was easy to work with. WAND met those criteria and has helped us showcase our unique restaurant concept and menu offerings in a new medium,” says Justin Lopez, Marketing Director at STONEFIRE Grill.
For STONEFIRE Grill, the digital menus have eliminated the huge expense of having to print static menus plus they’ve allowed restaurant guests ample time to make their meal decisions before ordering. They’ve also made it less confusing for guests to order from the menu, have increased checkout totals and provided a greater offering of STONEFIRE Grill’s product mix to visiting restaurant guests.
Working with WAND, the STONEFIRE Grill in-house design team was able to create menus and promotional displays that feature its menu items in a new and exciting way. The teams have worked closely on creative design and installation to ensure the digital menus made the impact STONEFIRE Grill was looking for.
“We chose WAND because the people were the best, friendliest and easiest to work with. The fact that we are a small company; having WAND’s experience on the creative side of things was incredibly important,” says Lopez.
STONEFIRE Grill opened its new restaurant location with a family and friends grand opening event August 28th in Lakewood, California. The restaurant has plans to install more WAND Digital Menu Boards at additional locations and to swap out promotional content every few months in order to keep its menus fresh and exciting.
You can view the full STONEFIRE Grill case study on WAND’s website: https://www.wandcorp.com/stonefire-grill/
About WAND Corporation
WAND Corporation is the global technology leader for the restaurant industry partnered with the most well-known and world-class brands in the business. Delivering on our mission to be the greatest restaurant management and technology partner in the world, WAND delivers Digital Menu Board, Point of Sale and Back Office through the next generation cloud-based Total Restaurant Management (TRM) platform.