Eden Prairie, Minnesota—2010-04-02. Limited Time Offer (LTO) items that appear on menus for no more than 60 days are likely to increase because they are exempt from the new nutritional labeling law. The new health care law requires Quick Service Restaurants with 20 or more locations to add nutrient and caloric information to their menus, menu boards, and Drive-Thru displays. There are a few key labeling exceptions that could make an impact on menu offerings for QSR’s.
In addition to items that are not listed on menu boards, like condiments and other general use items, LTOs (such as daily specials and temporary menu items) are not required to have caloric and nutritional information displayed. Menu items that are part of a customary market test appearing on the menu for less than 90 days are also exempt from the labeling laws.
Because LTOs and test market items are not restricted by the new labeling laws it will be easier for QSR’s to promote these items under these rapidly changing new market conditions. With requirements remaining somewhat uncertain a Digital menu board solution is even more attractive. Digital menu boards provide QSR’s with a flexible and economical solution unlike traditional printed menu boards. WAND Digital™ menu boards already have the capacity for handling and changing content. Choices are almost unlimited, and the messages displayed to customers can be updated in minutes. As QSR’s respond to the new reform WAND Corporation is ready to help with their solution.
About WAND Corporation
WAND Corporation is the global technology leader for the Quick Service Restaurant (QSR) industry, currently working with some of the most prominent brands in the industry. Delivering in its mission to be the greatest restaurant management and technology partner in the world, WAND has experienced double digit growth in each of the past 10 years. To further its growth and its QSR Partners’ success, WAND Corporation’s vision is to revolutionize worldwide restaurant operations through technology, services, and data. For more information on WAND Corporation, please visit our website at www.wandcorp.com.
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