WAND’s Digital Menu Technology Outperforms Static Digital Menu Boards on Growth and Profitability.
As an operator of Quick Service or Fast Casual restaurants, how do you compare WAND
Corporation’s Digital Menu Technology to static digital menu boards and determine the best choice for your business? It can mean the difference between having a simple TV display in your stores and using a comprehensive marketing and selling tool to increase sales margins and generate 10 times more eye contact. With the future of your operations at stake, it’s easy to see why an investment in WAND’s Digital Menu Technology is the solution you need to boost your revenues.
WAND’s Digital Menu Technology Difference
While static digital menu boards may be simpler and cheaper to install initially, these basic TV screens lack the functionality that restaurant brands need to effectively connect with customers, encourage sales growth, and strengthen brand loyalty. What are WAND’s digital menu boards able to achieve that cannot be accomplished with static digital menu boards?
• Conduct A/B Testing. WAND’s Digital Menu Technology has the ability to compare the sales results of menu content A versus menu content B across 10 stores each for one week. Learn the results fast, and instantly roll out the winner to your entire network.
• Be Strategic about Pricing. When you use WAND’s Digital Menu Technology, you can evaluate different pricing models to learn the ceilings and timing of your most profitable pricing levels. You can take advantage of opportune events, such as weekends, parades, or music events. When something isn’t working well, you can act fast and limit the negative impact of options that don’t yield strong results.
• Local Store Marketing. For large operations with restaurants in multiple locations, WAND’s digital menu boards provide the ability to offer specific, targeted offerings to regional markets. The Digital Menu Technology Platform can organize and execute multiple campaigns in different parts of the country – all at the click of a button.
• Point-of-Sale System Integration. WAND’s Digital Menu Technology performance results are even stronger when combined with analytics from point-of-sale systems. A point-of-sale system provides complete control of your restaurant. When integrated with Digital Menu Technology, you
have access to a more complete picture of how marketing campaigns are performing.
Experience WAND’s Digital Menu Technology Team Approach
When you partner with WAND, we offer comprehensive 24/7/365 support for our clients’ Digital Menu Technology goals. We work with you to establish best practices for campaign parameters to ensure you receive the digital menu analytics you need to effectively structure your campaigns and design your menus.
Don’t settle for simple TV screens that only display static content. Invest in WAND’s smart, interactive Digital Menu Technology that harnesses the power of data and analytics to positively influence sales and give your restaurants the lift they need to effectively perform and serve customers.
Ready to upgrade to Digital Menu Technology? Let’s chat.