Our eyes were designed from day one to see motion. Using our peripheral vision to help us spot a food source or a potential predator were the key to survival, motivating us to move – closer or further away. Today, this survival mechanism might help us in different situations but it still definitely exists. It only makes sense as a business owner to apply this same principle and give consumers what their eyes seek – a motivation to move to action. Whether it’s displaying a slow motion video of crispy chicken tenders bouncing into a basket of fries, or capturing a drizzle of caramel cascading down a fresh scoop of ice cream, digital menu boards provide the perfect avenue to bring motion into your business. And motion sells.
Using video can help achieve a variety of business goals. It can attract consumer attention, amplify your brand, elicit new purchases, and so much more. In fact, on average 30% of video viewers make unplanned purchases. Before utilizing video on your digital menu boards, it’s important to consider your business’ key messaging goals. Try this now: Take a step back metaphorically to consider what your business goals are, then also step back physically and see if your digital menu boards are helping you accomplish those goals. If not, it may be time to consider implementing a video strategy for your digital menu boards.
Utilizing video on your digital menu boards does not have to break the bank. Consider using video assets you already own and use in other avenues – like television or social media. Conversely, if you need to create new files, think of other avenues where you can utilize those same video files. Consistent messaging across multiple avenues creates a cohesive brand story. Don’t forget, when it comes to video, the quality of the file can impact the consumer’s perception of your business and product. Sometimes, it’s good to call in the pros.
If you are presently using only still images on your digital menu boards, you have a major opportunity to influence and motivate your consumers through the use of video.
Contact the WAND Digital Agency to learn more about applying video to your digital menu boards.