Not all digital menu board providers are created equal.
If done correctly, you could have a powerful solution that positions your brand professionally, gives you the ability to make instant menu updates and increases your sales. If done incorrectly, it can simply be a waste of money and difficult to manage. These are a few tips to help you find the right digital menu board provider.
1. You could be missing out on sales
If you go with a lower tier digital menu solution, you’re risking missing out on thousands of dollars in sales each year. On the flip side, a high-grade digital menu solution can increase your sales by up to 3-6 percent.
2. Low prices = low quality?
Some digital menu providers might draw you in with low prices, but consider the trade-off. Low quality solutions will require more frequent replacement, and commonly result in black screens during business hours and lost sales potential.
3. Check out how long they’ve been in business
Many digital menu providers are start-ups and don’t have much experience nor expertise. You’ll want to make sure the provider you’re considering has been in the industry for a long time with a track record of success.
4. Make sure there’s a warranty
Many providers don’t list anything on their website about a warranty. Make sure your investment is protected and only consider a provider that offers a warranty.
5. Will they be there for you when you need them?
As a restaurant owner, your time is extremely valuable. You need a digital menu solutions provider that has an experienced and readily available support team that will be there for you right when you need it. Some providers offer very limited or offshore support.
6. Some software platforms can be super confusing and waste your time
Many lower cost providers give you a confusing platform that makes it extremely difficult and time-intensive to make menu changes. To save you time and headache, you should only consider providers who have user-friendly software that can be used by people without design or coding experience.
7. Going cheap can hurt your brand image
Put your best foot forward with a digital menu solution that properly represents your brand. A low quality look could negatively reflect your business and lower your credibility to your consumers.
8. Who their clients are says it all
Research who the digital menu provider is currently working with. Are they brands you want to align your restaurant with? If the provider doesn’t share this information, or doesn’t have any case studies, it’s probably a red flag.
WAND has been helping restaurant owners scale and grow sales for over 30 years. As a trusted leader in digital menu boards, WAND provides only the highest quality solutions for its clientele. Services also include an outstanding warranty and US based 24/7 customer support team.
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