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6 WAYS TO DRIVE NEW SALES

IT’S MORE THAN JUST WHAT’S ON THE MENU…

Digital menu technology isn’t just about electronic menu boards. It blends industry expertise, specialized creativity and advanced technology to tantalize your guests and boost profits. Simply put, digital’s dynamic imagery looks better and gets results. Plus, by going digital, you can impact in-store customer behavior like never before. Here are six ways you can use digital menus to drive sales and boost profits.

  1. EYE-CATCHING

    DRIVE BUSINESS WITH EXTERNAL ADVERTISING AND LIMITED TIME OFFER CAMPAIGNS PROMOTING A VALUE OFFER.

    SPOTLIGHT
    It’s all about upselling and upsizing. Get your audience excited about moving to more profitable, high-dollar items. Using the golden triangle, put a tantalizing image of your feature front and center, your value offer on the right and other items on the left.

    TEMPT THE SENSES
    Show bacon sizzling on the grill. An icy drink, with beads of condensation running down the glass. Much more so than static images, digital images let you entice your guests with dynamic, moving pictures that arouse emotion.

    MENU CHANGER
    In the past, all you could do was organize your menu in a static presentation and hope for the best. Now, with digital menu
    technology, you find out what works and use your in-store menus as one of your most effective selling tools. Images can be updated to reflect each daypart. Unlimited coffee with an appetizing combo promotes a prolonged stay
    and increases sales.

    BE NIMBLE
    With technology that combines creativity, resources, and real-time capabilities, you can boost sales in new ways. Quickly refresh content and seize upsell opportunities on the fly by directing customers’ attention where you want it.

  2. PUT UPSELL AND UPSIZE POP-UPS IN MOTION

    WE’RE HUNTERS BY NATURE. OUR PERIPHERAL VISION IS ATTRACTED TO MOVEMENT, SO WHILE WE CAN’T FIND CAR KEYS LYING ON THE COUNTER, WE SPOT MOTION INSTANTLY. DIGITAL MENU BOARDS PLAY TO THIS.

    GET NOTICED
    “Upsell bugs”— those bright, animated menu graphics that attract attention—are simply irresistible, and highly effective at prompting larger checks.

    PREMIUM PAIRINGS, EXTRA PROFITABILITY
    In Puerto Rico, Wendy’s developed a “4 for $4” value offer. When guests came in for that deal, the in-store promotions upsold them to premium combos. The campaign was so successful, the U.S. quickly followed suit.

  3. REINFORCE YOUR STRENGTHS

    CUSTOMERS ARE DRAWN TO CERTAIN PLACES BECAUSE OF THE FOOD, AMBIANCE AND SERVICE. SMART TECHNOLOGY REINFORCES ALL THREE FACTORS.

    APPEALING FOOD
    Digital does more than showcase menu selections. Through quality creative, Digital Menu Boards tell a story and present your brand with a mouth-watering, tempting visual appeal.

    HELPFUL SERVICE
    Digital technology educates and entertains guests. Guests perceive wait times to be shorter, taking orders goes faster and it even improves order accuracy.

    WELCOMING AMBIANCE
    Stunning digital menu technology enhance the dining experience in surprising ways. After a restaurant did nothing but install digital menus, customers complimented its renovation and improved food quality

  4. DRIVE DYNAMIC RESPONSE TO MARKET CHANGES

    COST FLUCTUATIONS. LABOR EXPENSES. SOURCING LOCAL, SERVING FRESH. SHIFTING REGULATIONS. NUTRITION UPDATES. TIME OF DAY. DEMOGRAPHICS. ALL THESE DYNAMICS SPARK CUSTOM MENU NEEDS.

    PLAN AHEAD & REACT FASTER THAN EVER
    With digital technology, you can stay in step with your operators. You get easy access to instant switch-outs, so you can execute changes instantaneously.

    KNOW YOUR AUDIENCE Digital capabilities
    let you create exceptional communications that support your sales strategy, trigger increased revenue and promote customer loyalty.

  5. CAPITALIZE ON MILLENNIALS, MOBILE MARKETING & ORDERING

    WE’RE HUNTERS BY NATURE. OUR PERIPHERAL VISION IS ATTRACTED TO MOVEMENT, SO WHILE WE CAN’T FIND CAR KEYS LYING ON THE COUNTER, WE SPOT MOTION INSTANTLY. DIGITAL MENU BOARDS PLAY TO THIS.

    TECHNOLOGY TO UNIFY
    Consumers have come to expect a digital experience. Infuse each encounter with creative, smart technology. With the digital medium, you can easily repurpose content created for TV, web and print.

    KEEP CURRENT TO KEEP THEM COMING
    Digital capabilities show guests something fresh and new each time they visit. You’re shaping repeat customers who’ll come back for decades.

    GO MOBILE
    Mobile technology lets customers find your stores, see promotions, “like” your offerings, scope the menu and purchase additional items. Cash in on this popular platform. Feature offers and what’s going on in your stores with social media.

    GIVE THEM PLENTY TO TALK ABOUT
    Millennials value a balanced lifestyle, are heavily influenced by peers and like to share their experiences. Make sure you’re using social
    media to add to the conversation.

  6. PROFIT FROM DATA ANALYTICSBIG DATA IS HUGE FOR A RESTAURANT BUSINESS. IT HELPS OPTIMIZE EVERYTHING FROM PRICING STRATEGIES, MARKETING CAMPAIGNS AND PRODUCT MIXES, TO OPERATIONS AND RESOURCE ALLOCATIONS.

    MAXIMIZE MARKETING
    Investing in digital menu technology gives your marketing group
    deeper insights and flexibility. They’ll spend less time on general campaigns, and more time on effective efforts across your entire network.

    A DETAILED PICTURE OF PERFORMANCE
    Easily track which campaigns ran where, and tie that to POS financial data to quickly measure effectiveness and capitalize on critical success factors.

    TEST, EVALUATE, APPLY, REPEAT
    Test everything: price limits, new products, different marketing in different locations or operational levels, and more. Based on results, roll out successful strategies to fit specific situations. Then, refine and repeat

IN CONCLUSION

IS MORE IMPORTANT FOR GROWING SALES: DIGITAL MENU TECHNOLOGY, OR DYNAMIC CREATIVE THAT MOTIVATES HUMAN BEHAVIOR? ACTUALLY, IT’S THE COMBINATION OF BOTH.

Not only should digital menu technology be sophisticated enough to give you the flexibility and control to make quick changes, but it should also come with the expertise, resources and knowledge to help you take full advantage of this platform. Better communicate with your in-store clientele. Influence them. And increase your revenue.

GET DIGITAL

Contact Us to determine your best digital menu fit. To learn how WAND Corporation will help you capitalize on the digital advantage, call 1.800.786.9263 or visit https://www.wandcorp.com/contact-us/

ABOUT WAND CORPORATION WAND Corporation provides the industry’s most advanced Digital Menu Board solutions. Some of the most well-known Quick Service Restaurants and Fast Casual brands use WAND’s dynamic and flexible technology to increase sales, quickly and easily update menus, and improve their customers’ in-store experience.

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