Many restaurants are making the switch from static menu boards to Digital Menu Technology to establish menu clarity, amplify the customer experience, and increase sales. During this transition, it is likely that restaurant owners may seek the help of an external design agency to create and manage their digital menu board content. If you’re a restaurant owner transitioning to digital menu boards and have found yourself in this situation, you’re in luck! Digital menu boards are a robust point-of-purchase marketing tool with a magnitude of capabilities designed to support your unique business goals and we’re here to share some tips for creating digital menu boards that rock!
- Re-purpose Your Existing Assets
One great thing about digital marketing is that you don’t have to allocate a huge portion of your budget to creating new content. Use your current campaigns or brand assets (static imagery, broadcast files, online videos, etc.) to create dynamic in-store experiences for your customers via digital menu boards. If you’re working on a 30-second TV spot for a limited time offer, consider creating a companion promotion that runs in the restaurant on your digital menu boards. With very little design and editing effort you now have an additional touch point driving clients to conversion.
- Incorporate Motion Graphics
Did you know the human eye is up to 10x more attracted to motion content vs. static content? Motion graphics can be a powerful stimulus that attracts attention to individual products or zones of the digital menu board. When you’re designing content for digital menu boards, be sure to identify key products and/or desired behaviors and put an added emphasis on those items and spaces via animated content. These animated add-ons, when focused on daily specials, promotions, or combo upgrades, can really grab customer attention, change buying habits, and increase the average check size.
- Create Big Experiences that are Meaningful
If you have a large number of screens and an exciting promotion on deck, consider executing a full digital menu board takeover. During a takeover you have the ability to run one promo in unison across all screens, creating a big impact. You also have the option to utilize each screen individually, using an approach that slowly builds on a big message. As always, understanding the target demographic and the delicate timing balance between showcasing product/pricing versus promotional messages is key. Understanding this “sweet spot” will ensure that customers get the big idea without interrupting their ordering process. With the right digital menu board provider, the sky is the limit in terms of what you can do!
- Discover the Power of Video Walls
The use of video walls is a rapidly growing concept and incorporating a full video wall can be a huge opportunity for brands to look fresh and modern. Video walls are a great delivery mechanism for brand and product messaging and they also upgrade the look and feel of the restaurant environment.
- Understand Compliance Needs
The FDA caloric menu-labeling requirement may have been extended but it is really only a matter of time before restaurants will be required to include this information on digital menu boards. Be sure you’re keeping caloric fields in mind as you design your digital menu boards. Proactive efforts like these will help your team stay ahead of the curve and stand out.