You already know that digital menu boards are an attractive way to showcase your products, motivate your customers, and streamline the management of your business. However, if you don’t have content that is fresh, modern and interactive, you run the risk of losing out on the full benefits associated with digital menu technology. So, how do you get your hands on digital assets like high-quality images and videos without breaking the bank?
Before you invest your time and money (easily around $2K!) in hiring a professional photographer or videographer, here are 3 more cost-effective ways to find digital menu board photos and videos:
1) Believe it or not, there are great photo resources out there that won’t cost you a dime. Although you won’t find exact photo representations of your products, generic pictures of food items, fresh vegetables, or the individual ingredients are often available. In some instances, these types of generic images can work well in conveying your products or their ingredients. Start by searching through the image archives offered by the software programs you already owned. If this strategy doesn’t meet your needs, try searching the internet for keywords more specific to your restaurant. Unsplash is a good one for starters.
2) If you have a little room in your budget, purchasing the rights to stock photos can give you more flexibility. Years ago, photos were expensive and limited on how you could use them. Today, you can find image resources all over the internet, which has made stock photos and videos more affordable. Look for paid images that resemble what you offer in your restaurant and buy the rights to use them. Websites like iStock and Shutterstock are just two of the many available.
3) Utilize WAND’s Digital Agency and their archive of available images and videos. Or even better, let a WAND Digital Designer turn a photo into a video for your digital menu boards. The WAND Digital Agency is experienced in sourcing and creating digital menu board content that’s proven to be successful. How successful you might ask? We guarantee all Enterprise-level customers a 3-6% sales increase when they hire our agency for menu content design.
No matter the budget of your organization, high-quality image and video files are readily available that can help you take your digital menu boards to the next level.
Need help getting started? Contact the WAND Digital Agency today.