You already know that digital menu boards are an attractive way to showcase your products, motivate your customers, and streamline the management of your business. But, you certainly can’t center your marketing plan around your digital menu boards, if you don’t have content that is fresh, modern, and interactive. So, how do you get your hands on digital assets like high-quality images and videos without breaking the bank?
Before you invest your time and money (easily around $2K!) in hiring a professional photographer or videographer, here are 3 ways to find digital menu board photos and videos at a fraction of the cost:
1) Believe it or not, there are great photo resources out there that won’t cost you a dime. Although you won’t find exact photo representations of your products, generic pictures of food items, fresh vegetables, or the individual ingredients are often available. In some instances, these types of generic images can work well in conveying your products or their ingredients. Start by searching through the image archives offered by the software programs you already owned.
2) If you have a little room in your budget, purchasing the rights to stock photos can give you more flexibility. Years ago, photos were expensive and limited on how you could use them. Today, you can find image resources all over the internet, which has made stock photos and videos more affordable. Look for paid images that resemble what you offer in your restaurant and buy the rights to use them. Websites like iStock and Shutterstock are just two of the many available.
3) Utilize WAND’s Digital Agency and their archive of available images and videos. Or even better, let a WAND Digital Designer turn a photo into a video for your digital menu boards. The WAND Digital Agency is experienced in sourcing and creating digital menu board content that’s proven to be successful.
No matter the budget of your organization, high-quality image and video files are readily available that can help you take your digital menu boards to the next level.
Need help getting started? Contact the WAND Digital Agency today.