In the hospitality industry, standing out from the crowd requires innovation. That often means incorporating new types of technology. This is especially relevant in the fast casual niche. Though unit growth has slowed, openings still rose by 6.1 percent in 2017, and more competition necessitates broader, more creative marketing. READ MORE >>
When it comes to digital menu technology, not all solutions are created equal. Putting a static menu on a TV screen isn’t enough to drive the results that restaurant owners are looking for. To help prove this, WAND conducted a test with a major deli concept to show the impact of our unique technology and creative solution. The sales results were measured across over 70 locations with half utilizing WAND’s digital menu technology and creative design, and half using static menus. The results showed that the deli concept could influence over $2 million of increased sales in their stores by utilizing WAND’s solution. READ MORE >>
3 Ways to Find Quality Digital Menu Board Photos and Videos Without Breaking the Bank
You already know that digital menu boards are an attractive way to showcase your products, motivate your customers, and streamline the management of your business. But, you certainly can’t center your marketing plan around your digital menu boards, if you don’t have content that is fresh, modern, and interactive. So, how do you get your hands on digital assets like high-quality images and videos without breaking the bank? READ MORE >>
In a state known for its world-famous barbeque, Cousin’s Bar-B-Q in Fort Worth, Texas has been wowing guests with hand-crafted, authentic “low-and-slow” Bar-B-Q comfort food since 1983. After successfully sharing their love of casual, family-style Bar-B-Q at four traditional street locations around Fort Worth, Cousin’s recently opened two new locations at the Dallas/Fort Worth International Airport to share their legendary recipes with travelers from around the globe. READ MORE >>
There’s no one magic number.
We sat down with WAND Project Manager, Garon Rowland, and got the inside scoop on how she gets clients best setup for success with new or existing digital menu boards (DMBs). We first addressed the most popular question: “How many digital menu boards do I actually need?” READ MORE >>
When Carolyn Conner, a franchise owner for Church’s Chicken in New Mexico, noticed that sales at each of her four locations had stagnated, she knew it was a problem she needed to address quickly. Part of the problem, she believed, was that her employees struggled with upselling at the cash register despite the time and effort she poured into training them to do so.
She needed a business solution that could help her address this issue in a way that was economical and scalable for all four of her Church’s Chicken locations. READ MORE >>
You have committed to the investment of digital menu technology. You have menu boards installed and running in your restaurants. You have poured all of your creativity and resources into your content. Now it’s time to see if all your effort was worth it. How can you track and measure the effectiveness of your digital menu campaigns?
Luckily, there are several ways to gauge the success of a campaign with WAND’s digital menu boards. Use these tips to tweak your marketing strategy and make sure your business decisions are bringing you the boost in revenue that you’re looking for. READ MORE >>
Our eyes were designed from day one to see motion. Using our peripheral vision to help us spot a food source or a potential predator were the key to survival, motivating us to move – closer or further away. Today, this survival mechanism might help us in different situations but it still definitely exists. It only makes sense as a business owner to apply this same principle and give consumers what their eyes seek – a motivation to move to action. Digital menu boards provide the perfect avenue to bring motion into your business through the use of video. READ MORE >>
Wait a minute!
People hate waiting! This is a statement that seems to be true for everybody, whether it’s waiting at the doctor’s office, waiting for the elevator, or waiting in line at a restaurant. Some may think that time is a constant, that waiting ten minutes is the same regardless of the situation. In reality waiting is less about the actual time spent waiting and more about the perceived amount of time spent waiting. This is why you often find a full magazine rack or a fish tank in your doctor’s office waiting room. These items are there for a reason, to busy and preoccupy the customers and make their experience more pleasurable and their perceived wait time less.READ MORE >>
“Can I purchase a TV, plug in a jump drive, and run my menu using Power Point?”
This is one of the most commonly asked questions we receive about digital menus at WAND Corporation.
Sure, this approach – jump drive and TV screen – may work for some very small restaurant operators, but it is definitely not a feasible, long-term solution for multi-unit restaurant concepts or restaurant operators who desire worry-free, reliable equipment in their restaurants. If you want to use Digital Menu Technology, investing in commercial grade screens is key. Here’s why…READ MORE >>