What’s the ROI of Digital Menu Technology?

The restaurant industry faces challenging times. Sales are down at traditional restaurant concepts both domestically and internationally, consumers are shifting how and where they spend money, and higher labor and commodity costs make for difficult operations.

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Digital Menu Board BEST PRACTICES

Digital menu boards must be designed carefully and utilized effectively in order to realize their benefits. We put together a list of digital menu board best practices that can help you achieve your business goals. Things to consider include items such as photography and videography, color and layout, font size and style, keeping the customer top of mind, adjusting menus to dayparts, planning ahead, and testing and flexibility.

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25 Questions to Ask Before Switching to DMT

Are you wondering if digital menu technology is right for you? Do you want to make your restaurant(s) look and feel more modern, while increasing revenue? Digital menu technology requires rich media, content management, creative attention and flexible technology. Before taking the plunge, be sure to review our compilation of 25 questions to consider when you talk to digital menu technology providers.

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6 Ways To Drive New Sales

It’s more than just what’s on the menu. Digital menu technology blends industry expertise, specialized creativity and advanced technology to tantalize your guests and boost profits. Simply put, digital imagery looks better and gets results. When it comes to growing sales, the combination of digital menu technology with dynamic creative that motivates human behavior is what helps you influence your customers and ultimately increase your revenue. Here are six ways you can use digital menus to drive sales and grow profits.

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Five Creative Design Tips for Digital Menu Boards

After successfully installing digital menu boards in your restaurants, you are ready to create interactive, captivating content that will help drive sales and enhance your customers’ experience. When it comes to designing your menu boards, the best place to start is with a solid marketing strategy that is consistent across your entire brand. That will allow you to better coordinate all of the corresponding activities as you’re generating content.

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